In this special 200th episode of The Friday Habit, Mark and Ben reunite to celebrate a huge milestone—and to share some big news. After nearly six years as co-hosts, Ben is officially stepping away from the mic (don’t worry, he’ll still pop in from time to time). But before he goes, he’s opening up about what it really took to build, systemize, and sell his business, Knapsack.

From Bro Mountain retreats and podcast dreams to building a business that runs without you, Ben walks through his journey of creating a sellable company—from first hire to final handoff. Whether you’re dreaming of an exit or just want more freedom in your business, this episode is packed with practical lessons, honest reflections, and the kind of wisdom only 200 episodes can deliver.

🧠 Takeaways:

• You don’t need an MBA to sell your business—just solid systems and repeatable processes
• SOPs aren’t helpful if no one uses them—checklists and Loom videos are a better way to train
• Having steady leads and a great reputation increases your business’s value
• A strong niche and recurring revenue model can dramatically increase your valuation
• Financials matter: clean books and clear reports will save you headaches when it’s time to sell
• Think about your exit before you need it—everyone leaves their business eventually
• Processes aren’t about control—they’re about freedom and scalability
• Buyers want turnkey, low-risk operations, not personality-driven businesses
• You can start small: document one process, one checklist at a time
• Reflecting on what’s next can help you build a business with purpose—not just momentum

📌 Learn More
Visit TheFridayHabit.com for show notes, resources, and to download the guide on working on your business instead of in it.

📣 Stay Connected
Subscribe to The Friday Habit for real-world business lessons, candid conversations, and actionable strategies to help you build a business (and life) you love.

👋 And yes—Ben will be back now and then. You can’t get rid of him that easily.