This week on The Fresh CrEd, we’re joined by Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership at IFPA, to dive into what makes the IFPA Retail Conference such a must-attend event for the produce industry. Joe shares what sets the Retail Conference apart — from its intimate size and tailored programming to the connections forged on the golf course and at evening receptions. We explore how events like this strengthen our industry’s sense of community and why shaking hands and sharing stories face-to-face still matters more than ever. Tune in to hear Joe’s insights, a few behind-the-scenes highlights, and a glimpse of what’s ahead as we head to Dallas for this year’s conference!   🎙 Topics include: Why intimacy and focused programming create bigger impact The magic of golf, networking, and evening events What attendees can expect at the 2025 IFPA Retail Conference The evolving role of community and connection in the produce industry  Enjoy the episode and get ready to join us at the Retail Conference!