In this conversation, Eva Couto discusses her approach to branding and the importance of embracing one's unique personality. She shares tips for overcoming perfectionism and finding one's niche in the freelance industry. Eva also explains her branding process and the significance of creating a cohesive brand identity. She emphasises the importance of legal foundations and protecting one's brand from copyright infringement.

Eva and Lisi discuss the importance of personal branding and online presence for freelancers. They explore the challenges and benefits of building a personal brand, including the impact of branding on client trust and recognition. They also share tips for overcoming the fear of showing up online and the importance of authenticity in building a personal brand. The conversation concludes with the importance of marketing and messaging in attracting clients.

Takeaways

• Embrace your unique personality and let it shine through in your brand.
• Overcome perfectionism by understanding that things will never be perfect and striving for perfection is counterproductive.
• Reinvent your niche by reaching out to adjacent service providers and building relationships with them.
• Establish legal foundations for your brand, including trademarking your name and protecting your intellectual property.
• Building a personal brand and having an online presence is crucial for freelancers to attract clients and make sales.
• Authenticity and showing up as yourself are key in building a personal brand that resonates with your audience.
• Overcoming the fear of showing up online takes time and practice, but it's important to start somewhere.
• Messaging and marketing are essential in communicating your value and attracting the right clients.
• The future of freelancing is about finding your own path and creating a business that aligns with your values and goals.

You can find out more about Eva below:

evacoutodesign.com

Instagram: @evacoutodesign

linkedin.com/in/evacoutodesign

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Chapters

00:00 Intro

00:26 About Eva

01:48 How to Overcome Perfectionism - Especially as a Freelancer

03:11 How to Create Distinct Brands For Clients In Similar Industries

08:04 Shifting Your Nieche as a Freelancer

13:32 Eva's Brand Strategy Process

18:20 When Clients Cry (Happy Tears)

21:52 Working On Your Own Branding as a Designer

24:11 Making It Past 5 Years as a Freelancer

25:12 Using a Personal Brand vs an Overarching Theme as a Freelancer

26:28 Most Important Parts of a Brand

30:40 Brands Copying Other Brands and AI Logos - Legal Foundations

36:15 Tips for Freelancers Who Have No Branding

39:19 Company Of One (Paul Jarvis)

41:50 Having an Agency vs Being a Freelancing

43:52 Overcoming the Fear of Showing One's Face Online

49:52 Social Media: Perspective of Numbers vs Real People

52:52 Getting a 5-figure Project From a Reel

54:42 Do I Need an Online Presence as a Freelancer?

57:32 How to Brand When You Target Different Audiences

01:01:49 Final Freelance Blueprint Questions

01:05:48 Get in Touch With Eva

01:06:08 Outro Keywords branding, personality, perfectionism, niche, freelance industry, brand identity, legal foundations, copyright infringement, personal branding, trade mark, online presence, freelancers, client trust, recognition, authenticity, marketing, messaging