If you think email marketing is outdated, think again.
In this episode, Mike sits down with Kennedy, co-founder of Email Marketing Heroes, a former comedy mind-reader who’s helped thousands of coaches, course creators, and business owners turn brand-new subscribers into loyal customers within 30 days.
They dig into the psychology that makes people open, click, and buy, plus the simple campaign structures that make email your highest-ROI channel (without feeling spammy or salesy).
Whether you’ve got 100 subscribers or 100,000, this episode will help you write emails that connect, convert, and keep people coming back for more.
What You’ll Learn in This Episode:
* The Terrible Friend Campaign: how to re-engage a cold list the right way
* The BED Formula (Beliefs, Evidence, Desire) that makes every offer easier to sell
* How to write emails that build trust before you pitch
* Why copying other people’s emails is the fastest way to fail
* The truth about market research (and what most copywriters miss)
* How to discover “hidden copy” directly from your customers’ words
* Using AI as a research and automation tool, not a replacement for creativity
* How to turn aspirational offers into urgent, irresistible ones
* The emotional triggers behind every sale, from certainty to shame
Key Takeaways:
* Email isn’t dead, bad email is.
* Build belief, show evidence, create desire - in that order.
* Consistency beats complexity. Show up, add value, and reintroduce yourself when needed.
* Every email should focus on one point, one emotion, and one clear action.
* The best copy isn’t written. It’s discovered through your audience.
Resources & Mentions:
Free Training: emailmarketingheroes.com/coffee
— Kennedy’s full course on converting new subscribers into buyers
Email Marketing Heroes Podcast: emailmarketingheroes.com
Follow Kennedy: https://www.instagram.com/emailmarketingheroes/
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Share it with a fellow copywriter or business owner who needs to hear this.
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