In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in

sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.

In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.

You’ll discover:

* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.

* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).

* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.

* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.

* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.

* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.

* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.

* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).

This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.

If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.