In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out.
Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.
Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.
Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.
What we Discuss:
Why many “online coaches” are really just marketers with no client results
The real reason PTs need coaches themselves, even if they already “know the info”
Why mentorship without experience is dangerous for both coach and client
The damaging loop of dopamine hits from likes, follows, and aesthetics
How Jewade uses personal transformation as a tool to help coaches build a business
The difference between short-term vanity and long-term credibility
Why most fitness business mentors should be on a one-way flight to Dubai
How AI will expose underperforming coaches, and why that's a good thing
🗣 Memorable Quotes
> “If you’re not delivering a result, you’re not a coach – you’re a marketer.”
> “AI won’t replace the human connection. But it will flush out the ones who were never coaching to begin with.”
> “Most people don’t need more knowledge. They need systems, structure, and support.”
> “A textbook doesn’t prepare you for real-life clients. People do.”
> “You’re not lazy. You’re just trying to fight ingrained habits with zero tools.”
Tools, Books & Mentions
* Book Recommendation: Unreasonable Hospitality – an unexpected gem on the power of service
Final Five
* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)
* Social media platform you’d delete? TikTok
* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi
* Most powerful business lesson? Invest early. Invest often. Don’t rush.
* One word that defines his coaching? Relatability
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Freedom Kickstarter Podcast is where honest conversations meet practical business growth.
