In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good.
From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy that converts without twisting the knife.
We unpack the evolution of her bespoke and group offers, how AI has transformed her workflow, why copywriters
need more than just “words,” and what it means to truly build a business you want to be in not escape from.
Expect a conversation packed with wisdom, wit, and war stories from the world of marketing, business building, and being kind without being soft.
Key Topics Covered:
-The story behind Kind Copy and why kindness is strategic, not soft
-Building out group vs bespoke offers
-How Kath uses AI to increase clarity, reduce burnout, and surface patterns
-Business lessons from hitting breaking point (literally)
-Separating personal from business finances to create stability
-Why working with family saved her business and the pros/cons of it
-Copywriting beyond fitness: evolving the niche
-The unspoken power of *talking to your audience when you're not selling*
-What bad vulnerability looks like (and how to avoid it)
-What most fitness pros still get wrong in their content
Final Five:
1. Book gift: Anything by Rory Sutherland
2. Coffee order: Flat White
3. Delete a platform: LinkedIn—“I don't think anybody would notice”
4. Dinner party guests: Rick Mayall, Angela Lansbury (as Jessica Fletcher), Stevie Nicks
5. Advice for new copywriters: “Learn from people who’ve done it but develop your own style through practice.”
🔗 Connect with Cath:
Instagram: [@kindcopyuk](https://www.instagram.com/kindcopyuk)
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