In this episode, Neel chats with Charles Thurston, COO of Wisdom Senior Care, discussing the intricacies of the in-home senior care industry. Charles shares his journey from business management to franchising, the differences between non-medical and medical care, effective marketing strategies targeting both seniors and their children, the challenges of finding and training caregivers, and insights into the financial aspects of running a senior care franchise. The conversation highlights the personal nature of senior care and the importance of building trust with clients.

Takeaways- Wisdom Senior Care has been operating since 2006.- Non-medical care includes companionship, bathing, grooming, and meal preparation.- Marketing strategies have shifted to target the children of seniors.- Building relationships with clients is crucial in senior care.- Training caregivers is essential for quality service delivery.- The in-home care model faces challenges in labor recruitment and retention.- Franchisees must learn to network effectively in their communities.- The average revenue for a senior care franchise can reach up to $3 million.- Long-term relationships with clients can lead to sustained business growth.

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