In this episode, Neel interviews Danielle Correa, the CEO and founder of SugaringLA. Danielle shares her journey from discovering the ancient hair removal technique of sugaring to building a successful franchise with multiple locations. She discusses the importance of organic products, the challenges of marketing, and her decision to franchise as a growth strategy. Danielle emphasizes the significance of freedom in her life and business, and how she aims to empower others through her franchise model.

takeaways

• Sugaring is an ancient hair removal technique modernized for all skin types.
• Danielle's journey began with a passion for organic products and skin care.
• Word of mouth was crucial for building her initial clientele.
• Franchising became a viable option after the challenges posed by COVID-19.
• Marketing strategies evolved from organic growth to digital and community engagement.
• Danielle emphasizes the importance of hiring for roles she doesn't enjoy.
• Franchising requires a solid support system for franchisees.
• Education about sugaring is key to attracting new clients.
• The startup cost for a franchise ranges from $290,000 to $390,000.
• Diversifying income streams keeps business exciting and sustainable.

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Follow Danielle and her journey:

➙ Website: https://www.sugaringla.com/ 

➙ LinkedIn: https://www.linkedin.com/in/danielle-sugaringla?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

➙IG: https://www.instagram.com/sugaringla?igsh=NTc4MTIwNjQ2YQ==: