Most leaders talk about "culture"—but few actually understand what it takes to build one that performs and inspires.In this episode, Eddie Ross sits down with Claire Smith, Head of People and culture strategist, to expose the uncomfortable truths about leadership, communication, and workplace performance that HR won’t tell you.You’ll learn:✅ Why most companies fail at culture (even when they think they’re thriving)✅ The one dangerous mistake leaders make in “difficult conversations”✅ Why “family culture” is a toxic myth—and what to do instead✅ How to fix low engagement, misalignment, and quiet quitting✅ What Me-pathy is—and why it’s your leadership superpowerThis is not another soft talk on values. This is how top companies actually build winning culture, retain talent, and grow faster—without burning people out.🎧 Chapters:00:00 – Claire’s Squiggly Career Path04:06 – What a Head of People Really Does05:12 – Culture ≠ Perks (It’s Much Deeper)07:31 – Kindness vs. High Performance: False Tradeoff10:04 – How to Assess & Strengthen Real Culture14:49 – The Truth About Difficult Conversations18:28 – Why Leaders Underestimate Their Communication Power24:30 – Understanding Personality Styles at Work30:09 – Your Culture Must Evolve (Here’s How)35:09 – Career Growth Starts With You42:07 – How to Fix Broken Performance Reviews📌 Don’t forget to like, comment, and subscribe for real conversations that help you lead better.📖 Grab Eddie’s Book “Where’s My Free Lunch?”