In this episode of The Free Lunch, Eddie Ross sits down with Crystal Elam, SVP of Growth & Operations at RVO Health, to explore her unexpected rise from storm chasing to biotech and digital healthcare leadership.

Crystal shares game-changing insights on leading without authority, scaling transformation, and a philosophy she calls "Pull Through bigger than Sell To" that reshaped her career in sales.

From handling layoffs with empathy to prepping teams for AI-led disruption in healthcare, this conversation covers mentorship, vulnerability, leadership perception, and how extreme accountability drives real change.

🚀 Topics covered:

From storm chaser to healthcare executive

What “pull through” really means in sales & growth

How to lead without a title

Mentorship: how to find the right people

AI in healthcare: risks, power & personalisation

Communication that actually lands

👉 Watch to the end for Crystal’s take on vulnerability as a leadership edge.

Drop your biggest takeaway in the comments 💬