In this episode of The Free Lunch, Eddie Ross sits down with Roman Townsend, founder of Belvera Partners, to explore his remarkable journey from corporate redundancy to building a thriving global communications agency.
After being laid off during COVID, Roman didn't just bounce back—he built a niche PR firm serving the travel tech industry, growing a remote-first team across continents and breaking into markets like China.
They dive into:
The mindset shift from employee to founder
Why outsourcing admin is a startup superpower
How to build a team that runs without you
The reality of remote leadership and communication
What Western founders misunderstand about China’s tech scene
Roman’s honest take on leadership, culture, and resilience
If you're thinking about leaving the corporate world to build your own business—or you're already in the thick of it—this is the real, practical conversation you need.
🔗 Subscribe for more founder journeys & leadership insights
🎙 The Free Lunch — Real conversations, no fluff.