If you don’t know what to write your newsletter about this week (or if writing anything for your business makes you wanna scream), today’s episode is exactly what you need.
What do “The Unlikely Game Changer”, “The Embarrassing Moment”, “The Necessary Reframe”, “The Truth Comes Out”, and “The Unexpected Transformation” all have in common?
They’re the topics inside Sara Joelle’s Swipe File (out NOW) for October!! And in this episode, she’s giving you a FREE, behind-the-scenes walkthrough of how to use it. Yep, you’re getting a front-row seat inside Sara’s squirrel genius brain as she turns one of the topics into a ready-to-go newsletter idea you can send today.
And that’s just the opening act.
Because Website Girl came to overdeliver, and once she gets going, every sentence is a strategy, and every tangent a mini masterclass. And this conversation is overflowing with copywriting tips & newsletter strategies, that’ll make you want to open a blank doc before the episode’s even finished.
SPOTLIGHT MOMENTS
✦ Why “write like you’d talk to a friend" is not helpful copywriting advice
✦ How to turn boring stories into high-converting content your subscribers wanna read
✦ Free walkthrough of Sara’s October Swipe File (and ready-to-use newsletter ideas you can steal today)
✦ Newsletters vs. Sales Emails: including how often you should actually send them
✦ Why copy comes first and design comes second (always)
TAKE THE STAGE
Take “The Necessary Reframe” topic to write your next newsletter or blog post:
Share about a time you were forced to change your perspective about something you’d previously never considered changing your mind on. This can be a shift in mindset, a change in routine, a new perspective about an industry topic, or even something as simple as starting to like someone or something that you previously disliked.
Then grab Sara's brand-new Swipe File subscription ($31/month for 31 content ideas that fit any business) to get the other x4 topics, x6 angles per topic, and x7 subject lines per angle…
It’s a no-brainer: https://evacoutodesign--btlcopy.thrivecart.com/swipe-file/ (*affiliate link)
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Mentioned in this episode:
✦ Keep listening to us on Sara’s podcast Point Of The Story: “Cold Pitches, Freak Magnetism, and a Brand Worth Using with Eva Couto”
✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours
✦ SWIPE FILE: Never worry about what to write on your newsletter again (*affiliate link)
✦ MAIN CHARACTER MOMENT: Confidently write about yourself in EVERY situation
✦ SITE SERIES SPRINT: An actually-easy-to-understand, self-paced website copywriting course
✦ SUCCESS STORY: 3-month group mentorship program for copywriters (*affiliate link)
✦ WRITE YOUR SITE: Co-working calls to help you start & finish writing your website
✦ WEBSITE COPY TEMPLATE: Wicked easy template for writing your website copy
✦ COLD PITCHING GUIDE: How-to guide to help you send the best, most professional cold pitch emails in the game
✦ Sarah Kleist, Sara’s Website Designer
✦ Mathilde Langevin, Sara’s Brand Photographer
✦ Smart, Pretty & Awkward newsletter, by Molly Beck
✦ The 3-2-1 Newsletter, by James Clear
Follow & Connect with Sara:
✦ Follow her Instagram
✦ Check out her Website
✦ Subscribe to Tuesday’s Table Of Contents
✦ Listen to the Point Of The Story podcast
Follow & Connect with Eva:
✦ Say hey on Instagram
✦ Check out my Website
✦ Get my Uncaged emails
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TIMESTAMPS
00:00 Welcome to The Freak Show
04:09 Sara’s Freak Show Audition
10:46 The Reality Of Writing Your Own Website
14:58 Why Overthinking Kills Your Brand’s Tone Of Voice
24:05 Inside Swipe File: Write Your Next Newsletter Now
28:51 How To Tie Everyday Stories To Tips Without Forcing It
33:29 Newsletters vs. Sales Emails: Frequency & Content
42:10 Selling Without The Girlboss Sleaze
45:48 Why Copy Should Always Come Before Design
51:34 Audacity As The Key To Success
