The grand finale of our rebrand anniversary series is here, with the third ring of my Three Ring Confidence framework: Development. And THIS is where all the work, effort, energy and time you’ve put into this massive project actually starts working for you & bringing the results you crave (instead of just a shiny Google Drive folder).
In this episode, we’re unpacking how I brought my rebrand from Eva Couto Design to Flying Colours Creative® to life, touchpoint by touchpoint. From having fun with Instagram (yes, it’s possible) to website rollercoasters, I’m telling you everything that worked, what needed tweaking along the way, and why implementation is where every rebrand hangs. If you’re sitting on a rebrand (or dreaming of one), this is your sign to stop planning and start doing — because a brand isn’t something you have, it’s something you use.
SPOTLIGHT MOMENTS
✦ Why your rebrand doesn’t exist until you start using it
✦ How social media became my low-stakes playground for testing new visuals
✦ The mammoth task of a website overhaul
✦ Why backend assets matter just as much as the front-facing flair
✦ How this rollercoaster ride helped shape The Extravaganza experience
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Mentioned in this episode:
✦ THE EXTRAVAGANZA: A 12-week, all-inclusive brand transformation that gives you all the visuals, website and marketing assets it takes to succeed with Flying Colours.
People I worked with for my rebrand:
✦ Katie Pannell, Naming Expert & Founder of 26&thensome
✦ Ceels Lockley, Offer Strategy Coach
✦ João Nogueira, Website Developer
✦ Adrienne Cruz, Podcast Manager
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
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TIMESTAMPS
00:00 Welcome to The Freak Show
01:36 Why Implementation Is Where Your Rebrand Lives or Dies
05:35 Why Instagram Was My First Touchpoint
11:47 Revamping the Newsletter: From Rebel’s Corner to Uncaged
13:03 The High Stakes Of Tackling the Website
16:39 Launching The Freak Show Podcast
18:39 Email Signatures, Client Portals, and More Backend Implementation
21:25 A Brand Is a Tool You Use, Not a Thing You Have
23:12 Rethinking The Extravaganza
