This episode kicks off a 3-part mini-series called “Brand Designer Gets (re)Branded”, diving into my own rebranding journey —from Eva Couto Design to Flying Colours Creative® — one year after the fact. With my 6th Brandversary on the horizon, I’m giving you the good, the bad and the ugly of what rebranding yourself looks like (spoiler: it’s a wild ride).
Using my Three Ring Confidence framework, today we’re tackling the first ring: Direction and unpacking why I decided to rebrand in the first place, the messy emotions that came with it, and how outside perspective makes all the difference to finding clarity.
SPOTLIGHT MOMENTS
✦ The emotional rollercoaster that comes with rebranding
✦ Deciding to do the unpopular thing and going from a personal name to a studio name
✦ The Direction Ring: setting intentions and asking the right questions
✦ Bringing it all together through the “Fun House” creative direction
TAKE THE STAGE
Commit to treating your brand like your most important client (because it is), and set this intention: “I hereby commit to treating my own brand as my most important client, and be as thorough and intentional while rethinking my brand and business as I would for any of my clients.” Then, use one of these prompts to start thinking brand-first:
— What reputation do you want your brand to have in the way it does business?
— Where does your brand go against the grain and industry standards?
— If your brand were a [mood, colour, song, meal, outfit], what would it be and why?
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Mentioned in this episode:
✦ THE EXTRAVAGANZA: A 12-week, all-inclusive brand transformation that gives you all the visuals, website and marketing assets it takes to succeed with Flying Colours
✦ “Company Of One: Why Staying Small Is the Next Big Thing for Business”, by Paul Jarvis
✦ Katie Pannell, Naming Expert & Founder of 26&thensome
✦ Case Study: Brand Naming Flying Colours Creative
Follow & Connect with Eva:
✦ Website
✦ Join The Colour Circle
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TIMESTAMPS
00:00 Welcome to The Freak Show
02:01 Introducing the Three Ring Confidence Framework
03:44 Why I Decided to Rebrand for My Fifth Brandversary
06:50 The Emotional Rollercoaster That Comes With Rebranding
08:42 Why Changing Your Brand Name Doesn’t Mean Changing You
13:36 How Some Outside Perspective Saved My Rebrand
17:55 From Eva Couto Design to Flying Colours Creative
23:12 Treating Your Brand Like Your Most Important Client