We've all poured our hearts into brilliant content, hit publish, and then received 2 likes on a carousel post that took 2 hours to design. If you’re feeling frustrated with your IG content lately, you’re not alone!
And if you want to get out of this rut, here's the uncomfortable truth: no one is reading your brilliant content if your design is working against you. It's not the algorithm, it's not your ideas, and it's definitely not because you don't have anything valuable to say. It could just be how it looks!
In this episode, we're calling out the "content over design" myth and breaking down why your posts have about 1.5 seconds to stop the scroll and how to make sure they do. You'll walk away understanding how to use design as a strategic tool to finally get your genius ideas the attention they deserve.
SPOTLIGHT MOMENTS
✦ Why "as long as your content is valuable, design doesn't matter" is complete bullshit
✦ The uncomfortable truth about how people actually consume content
✦ Why carousels feel harder than writing entire newsletters
✦ Three non-negotiable design principles that make your content impossible to ignore
TAKE THE STAGE
Join me for the free Content Carousel Workshop happening June 16th! We're diving deep into the design strategies that turn your brilliant ideas into scroll-stopping, share-worthy content. Replay included even if you can't make it live.
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Mentioned in this episode:
✦ Xanthe Appleyard’s post
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
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TIMESTAMPS
00:00 Welcome to The Freak Show
00:51 The Annoying Truth About Content Design
12:57 The 1.5 Second Rule
14:44 Three Things Your Audience Is Subconsciously Scanning For
18:53 Why Carousels Are Such a Pain in the Ass
22:35 Join the Content Carousel Workshop!
