019. Turns Out Enthusiasm Is a Strategy, with Eleanor Mollie

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The Freak Show

Eva Couto

36 episodes

1 week ago

Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.

Marketing

Business

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Marketing

Business

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019. Turns Out Enthusiasm Is a Strategy, with Eleanor Mollie

The Freak Show

55 minutes 10 seconds

5 months ago

019. Turns Out Enthusiasm Is a Strategy, with Eleanor Mollie

Tired of sounding like everyone else on the internet?

Eleanor Mollie (aka Ellie Kime) is here to stage a full-blown messaging intervention. This episode is a joyful roast of the cool-girl copy era and your permission slip to ditch the corporate-speak, bring the weird, and enjoy talking about your business again.

We’re diving into what makes a truly magnetic brand intro, why enthusiasm is a power move, and how to show up online with an authentic voice… even if your inner critic is yelling “too much!” at every turn.

Plus: tea-making controversies, grandma-approved branding advice, and a spicy take on about pages that I am very much here for.

SPOTLIGHT MOMENTS

✦ Why enthusiasm is a wildly underrated business strategy

✦ The difference between childlike energy vs. childish behavior

✦ What makes a killer intro

✦ Why your About page should actually be… about you

✦ Navigating brand pivots without losing your voice

TAKE THE STAGE

Grab a blank doc and try this prompt:

How would you introduce yourself if there were no rules or industry expectations?

Then ask yourself: Is any of that reflected in your current bio or brand copy? If not, maybe it’s time for a rewrite.

——