The Value Gap - Do or do not. There is no try.

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The Fractional CFO Show with Adam Cooper

Adam Cooper

43 episodes

1 week ago

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The Value Gap - Do or do not. There is no try.

The Fractional CFO Show with Adam Cooper

39 minutes

6 months ago

The Value Gap - Do or do not. There is no try.

This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services. Some of my personal highlights from the conversation include: ✅ Why clients struggle to see your worth. ✅ The sweet spot between “art and science” when selling services. ✅ The importance of systemising delivery with repeatable frameworks. ✅ Tools to turn advisory chats into valuable and commercial outcomes...