This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver. Some of my favourite takeaways from our conversation: ✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it. ✅ Why cutting brand spend in a downturn is often a strategic mistake. ✅ How to find the right marketing partner in a sea of thousands of agencies. ✅ How PE-backed businesses can still build brand equity without losing ...