From Data to AI How Martech is Evolving

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/f1/64/0e/f1640ed2-4bba-dd38-88c6-d7a396d0b51f/mza_1513597651388075903.jpg/600x600bb.jpg

The Fractional CFO Show with Adam Cooper

Adam Cooper

43 episodes

1 week ago

All content for The Fractional CFO Show with Adam Cooper is the property of Adam Cooper and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

From Data to AI How Martech is Evolving

The Fractional CFO Show with Adam Cooper

44 minutes

8 months ago

From Data to AI How Martech is Evolving

This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies. We covered: ✅ The move from traditional marketing to AI-driven, data-led strategies. ✅ The transition from a consulting business model to a scalable SaaS offering. ✅ The financial metrics that drive e-commerce success and sustainable growth. ✅ How businesses, big and small, can use AI to improve customer...