The FoundHers Podcast Ep #06: Power of Word of Mouth Marketing

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The FoundHers Podcast

StartInc

24 episodes

6 days ago

“Women are great listeners.” - You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here - be CURIOUS. REAL. RELATABLE. For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights! Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more - you’ve got her to hold a c

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The FoundHers Podcast Ep #06: Power of Word of Mouth Marketing

The FoundHers Podcast

36 minutes 31 seconds

1 year ago

The FoundHers Podcast Ep #06: Power of Word of Mouth Marketing

With 90% of clients coming through word of mouth, the right team with the right skill sets has built this 14-year-old legacy. Alisha Mashruwala, Co-Founder of OnCourse Vantage, shares her journey. We explore fresh perspectives on building a consulting business, from an industry veteran to a young entrepreneur forging a path in the startup space. Despite targeting different audiences, the core challenges remain constant. Alisha shares her insights on building a strong work culture that fosters long-term commitment, organic growth for a business, and working with two male co-founders. The finale episode of The FoundHers Podcast takes on consulting, leadership, and team building. OnCourse Vantage is a one-stop solution for everything related to studying abroad. With a student-centric focus, our team is thoroughly invested in every student's journey to support them in reaching their educational goals. This episode is extra special because our guest, Alisha, is our client! We've partnered with OnCourse Vantage for the past six months, helping them amplify their social media presence.

Guest - Alisha Mashruwala, Co-Founder of Oncourse Vantage LinkedIn: https://www.linkedin.com/in/alisha-mashruwala-daswani-02904020/ Instagram: https://www.instagram.com/amashruwala/ Instagram of OnCourse: https://www.instagram.com/oncoursevantage/ Host - Hinal Mehta, Founder of StartInc LinkedIn: https://www.linkedin.com/in/hinalmehta15/ Instagram: https://www.instagram.com/hinss1598/ StartInc Instagram: https://www.instagram.com/startinc.in/ YouTube: https://www.youtube.com/@startincproduction Spotify: https://spotify.link/2wNVhhd5LJb Ready to share your own unique journey as a woman founder? Fill out the form: https://forms.gle/DooJFcVHX92CbUv79 Excited to hear more unfiltered stories from women in business? Subscribe to our channel🔔 Season 2 coming soon!

TIMESTAMP 00:00 Introduction 01:29 Starting an education consulting business at 21 03:04 How to gain the initial trust of clients? 04:39 Who is a consultant? 06:32 Setting a structure with a young team 08:09 What are the soft skills a founder should have in the service industry? 09:13 Power of word of mouth marketing 13:05 How to play the long game when you are an early-stage startup? 15:32 How is it working with two male co-founders? 18:48 Balancing personal and professional growth 21:07 Scope of women entrepreneurship in India 21:46 How to inculcate a strong work culture? 26:10 Fighting competition to stay relevant 30:06 Hiring is a scary space 31:36 Rapid Fire 34:54 FoundHer Balance in Leadership 35:45 Gearing for Season 2!