Building a 50 Cr+ company with Anshita Mehrotra of Fix My Curls | Forbes 30U30, Influencer Marketing & more

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The FoundHers Podcast

StartInc

24 episodes

4 days ago

“Women are great listeners.” - You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here - be CURIOUS. REAL. RELATABLE. For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights! Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more - you’ve got her to hold a c

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Building a 50 Cr+ company with Anshita Mehrotra of Fix My Curls | Forbes 30U30, Influencer Marketing & more

The FoundHers Podcast

37 minutes 45 seconds

6 months ago

Building a 50 Cr+ company with Anshita Mehrotra of Fix My Curls | Forbes 30U30, Influencer Marketing & more

Can you build a niche and take over the world? Short answer: Yes. Long answer? This episode.
In Lesson #4 of The FoundHers Podcast, we sit down with Anshita Mehrotra, the girl with curls disrupting the haircare industry. She breaks down what it actually takes to build a beauty brand from the ground up.
From market research to funding to scaling - this episode is a playbook on how she turned a niche problem into a $6.81M+ business.
Here's what we discuss:
· Raising VC money & what really happens post-funding
· Customer behaviour in the beauty industry
· The gritty details behind expansion, sampling & distributors
· Should your brand go full throttle on performance marketing?
It’s curly, it’s clever, and it’s packed with insights!
Anshita Mehrotra, founder of Fix My Curls, turned a personal frustration into a thriving brand, now spanning 11 countries in just 5 years. She saw the gap in affordable curly haircare in India and set out to change that with her brand - Fix My Curls. Fix My Curls is a curly & wavy haircare brand - made to help wavy, curly & coily people embrace their natural hair!
Chapters:
00:00 Preview
00:54 Introduction
1:35 Forbes 30U30
2:49 How to apply for Forbes 30U30?
4:34 Building in a niche
7:27 How to pitch to VC's?
10:52 What happens after funding?
13:18 The biggest loss faced
16:34 Is performance marketing a myth?
21:20 Do customers care about sustainability?
24:21 What do customers value in beauty?
25:43 The new influencer: EGC
28:04 How does Q-comm help D2C brands?
31:19 How to scale your business?
34:11 Rapid Fire
36:50 Conclusion

About the show:
The FoundHers Podcast, hosted by StartInc, is a podcast for women in business. This is an unfiltered space where women founders and experts share the raw, untold truths of entrepreneurship.

Instagram
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
StartInc
https://www.instagram.com/startinc.in/
https://www.linkedin.com/company/startinc/posts/?feedView=all
Anshita Mehrohtra, Guest
https://www.instagram.com/anshiq/
https://fixmycurls.com/
Gifting Partner for Season 2:
Harkoi - A beauty brand solving problems for Indian skin & hair
https://www.instagram.com/harkoi_life/