Being a content creator in 2025: What no one tells you ft. Aashi Adani

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The FoundHers Podcast

StartInc

24 episodes

4 days ago

“Women are great listeners.” - You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here - be CURIOUS. REAL. RELATABLE. For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights! Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more - you’ve got her to hold a c

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Being a content creator in 2025: What no one tells you ft. Aashi Adani

The FoundHers Podcast

33 minutes 51 seconds

3 months ago

Being a content creator in 2025: What no one tells you ft. Aashi Adani

How much money does an influencer make?

We got @Aashi Adani on the podcast and made her answer everything! From how much creators make to the messy brand deals that no one talks about, she’s giving us the real tea.☕️

Aashi talks about how she’s built a career through changing trends, algorithm shifts, and the constant pressure to reinvent. Being in the industry for over 11 years now, she speaks on how creators can confidently price their work, build long-term partnerships, and grow a community. Aashi also opens up about the not-so-glamorous side of brand deals falling through and unrealistic expectations, to navigating copycats.

Aashi Adani has been creating content for nearly a decade, starting with blogs and now leading the YouTube & Instagram beauty space with 500K+ followers combined. From honest reviews to trustworthy skincare advice, her audience loves her for keeping it real. She’s also loved by the brands she works with. She was one of 15 creators to represent India at a Garnier Sunscreen launch in Asia. She’s won The Times Power Creator Award in the beauty category.

Chapters:

00:00 Preview

00:47 Introduction

01:40 Aashi's journey

02:36 How has content evolved?

03:41 Red flags for a brand

04:13 First paycheck

06:42 Trend that needs to be banned

07:29 A product to stop your periods??

08:16 Influencers are not doctors

10:08 Funny fan encounters

11:32 How much money do influencers make?

13:17 How do influencers charge for collabs?

15:13 Influencers at Cannes Film Festival

17:46 Deals gone bad

22:59 Collab with Typsy Beauty

25:17 Content getting copied

27:27 Influencer Icks

28:40 Aashi Adani's fans

32:10 What's next for Aashi?

32:29 What we don't know about Aashi

33:29 Conclusion

About the show:

For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experience and insights!

Instagram

https://www.instagram.com/thefoundherspodcast_/

https://startinc.in/podcast/

Hinal Mehta, Host

https://www.linkedin.com/in/hinalmehta15/

StartInc

https://www.instagram.com/startinc.in/

https://www.linkedin.com/company/startinc/posts/?feedView=all

Aashi Adani, Guest

https://www.instagram.com/aashiadani/

https://www.youtube.com/@AashiAdani