Jonny Plein sold his first company, Pouch, for 7 figures after just 2 years. But he’s gone through all the worst entrepreneurial ups and downs throughout this journey. They got 5 out of 5 offers on Dragons’ Den, grew 10x overnight, then had to fire the whole team. Now he raised £2M for his next startup, YASO, helping brands enter the $1.7tn Chinese ecommerce market using social commerce.
We talk about:
- Where the idea for Pouch came from
- Innovative ideas are over-rated
- How to build the first product
- Having the best pitch on Dragons’ Den
- From the highest highs to the lowest lows
- Negotiating a 7 figure exit
- Raising £2m funding with no revenue and no product
- Entering China - the largest market in the world
- How to pre-sell your product
🌟 WORK FOR AN INSPIRING UK STARTUP:
The best way to learn about business is by working for a successful company with an ambitious founder. This episode is brought to you by Judge.me - the #1 e-commerce product reviews solution, founded by PJ Cellis (Episode 54). If you’re looking for a job in an inspiring, profitable, and fast-growing UK-based startup, check out https://careers.judge.me
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