In this episode of The Founders Atlas, Mayuri sits down with Nesma Amin, the Cairo-based founder of Aziza, a period tracking app built in Egyptian Arabic with one mission: making women’s health information accessible, inclusive, and culturally relevant.
Together, they unpack:
Why Aziza speaks to Egyptian women in a way global apps don’t.
The cultural myths Nesma is gently - but powerfully - unlearning through building Aziza.
How Nesma builds trust and intimacy with users by meeting them where they are, linguistically, culturally, and emotionally.
What it means to redefine success when building for impact in a fragmented healthcare system.
💡 Whether you're building a startup in an emerging market or navigating sensitive health topics, this conversation offers valuable insight on empathy-driven product design.
🎯 Want to support or connect with Nesma? Reach her at: nesma@aziza.app and learn more/download the app here.
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