This week’s guest is Dean Cherny, Founder & CEO at Storeplay.

Dean is a Retail Behavioural Expert, helping retailers boost sales and productivity by enhancing sensory retail experiences with Music, Signage, Scenting, Queue Management and Retail Media Network. You know the virtual queue you stood in for the AO? Or the playlist you heard at an RM Williams store? That’s Storeplay. 

Dean launched the company in 2012 in what he then named Marketing Melodies. It was the world’s first app-based music subscription service for businesses. The company transformed retail spaces with the power of perfectly curated playlists.

But why stop at music? Marketing Melodies evolved into Storeplay, which evolved into a comprehensive sensory experience. They added scent and visuals to their repertoire, creating immersive environments that do more than just please the ear. They wanted every customer to leave with a memorable experience, turning casual shoppers into brand advocates.

From crafting cassettes to pioneering digital solutions, Storeplay’s story is one of relentless creativity and belief in the transformative power of the right sensory atmosphere. It’s about changing how businesses think about their spaces and making every shopper feel like a VIP.

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Find Dean Cherny on LinkedIn 

Find Storeplay on LinkedIn and Instagram  

Visit Storeplay at https://storeplay.com.au/  

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