Welcome to The Forge ๐ฅ of Unicorns โ the podcast where digital evolution meets elite performance. ๐
Iโm Michele Brissoni (Mike) โ Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, Iโve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In todayโs volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโs what this podcast is about.
๐ Want more?
Subscribe to The Forge of Unicorns Newsletter ๐ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite ๐๐๐๐๐
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Hosted on Acast. See acast.com/privacy for more information.
Welcome to The Forge ๐ฅ of Unicorns โ the podcast where digital evolution meets elite performance. ๐
Iโm Michele Brissoni (Mike) โ Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, Iโve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In todayโs volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโs what this podcast is about.
๐ Want more?
Subscribe to The Forge of Unicorns Newsletter ๐ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite ๐๐๐๐๐
Powered by Acast.
Hosted on Acast. See acast.com/privacy for more information.

Spitch.AI beats tech giants through customer-centric collaborative AI and cultural readiness. Pier Giorgio Vittori (CEO US division) reveals gradual adoption framework, employee satisfaction foundation, and ethical business practices that turn David into Goliath-killer in AI era.
๐๏ธ Episode Highlights:
Spitch.AI was founded in 2014, expanding from Switzerland to US, UK, and Italy. Instead of out-of-box solutions, they compete through deep customization matching customer needs and local regulations.
Core principles driving their success:
- Employee satisfaction = customer satisfaction (foundational law)
- Technology serves customer needs, not adoption for hype
- Collaborative AI: human expertise supervises AI execution
- Gradual implementation matching organizational maturity
- Ethics builds long-term relationships vs. short-term sales
๐ก Key Insights:
- Don't be afraid of technology, embrace it wisely."
- Without cultural readiness and technical fundamentals, AI amplifies dysfunction at 10x speed.
- Teams can't challenge AI hallucinations if they were trained not to challenge authority.
- The gap isn't technicalโit's behavioral.
๐ค Guest: Pier Giorgio Vittori CEO, Speech AI | US/Italy
๐ Deep Dive Article: https://go.brix.consulting/ForgeOfUnicorns
๐ง Free AI-Readiness Assessment (5 spots, Q4 2025): https://swcraftsmanshipdojo.com
โฑ๏ธ Timestamps:
00:00 TL;TR
02:00 Introduction to Speech AI and Its Journey
04:49 David vs. Goliath: Competing with Giants
08:01 Customization: The Key to Customer Satisfaction
10:38 The Importance of Employee Satisfaction
13:46 Customer-Centricity in Business
16:31 Technology Development and Innovation
19:32 The Role of Ethics in Business
22:31 Building Trust with Customers
25:21 The Importance of Soft Skills
28:30 Creating a Collaborative Work Environment
31:22 Long-Term Relationships and Employee Retention
33:13 Conclusion: The Future of Speech AI
44:37 Ethical Business and Customer-Centric Organizations
46:00 Bridging the Skills Gap in Tech
52:56 The Importance of Practical Experience
59:27 Coaching and Mentorship in Organizations
01:05:03 AI Readiness and Organizational Challenges
01:13:03 Navigating the AI Revolution
01:19:41 Balancing Regulation and Innovation in AI
๐ท๏ธ HasTags
#AIAdoption #CollaborativeAI #CulturalReadiness #TechLeadership #CustomerCentric #SoftwareEngineering #forgeofunicornsChapter #ai #software
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