Welcome to The Forge ๐ฅ of Unicorns โ the podcast where digital evolution meets elite performance. ๐
Iโm Michele Brissoni (Mike) โ Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, Iโve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In todayโs volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโs what this podcast is about.
๐ Want more?
Subscribe to The Forge of Unicorns Newsletter ๐ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite ๐๐๐๐๐
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Welcome to The Forge ๐ฅ of Unicorns โ the podcast where digital evolution meets elite performance. ๐
Iโm Michele Brissoni (Mike) โ Tech Advisor, Fractional CTO, and Board-Level Strategist.
Over the past two decades, Iโve invented models and frameworks that have reshaped how organizations evolve in the software era:
Born from decades of research and experimentation, these models guarantee zero disruption and measurable outcomes. They have already guided thousands of developers, C-level leaders, and Fortune 500 organizations in industries ranging from finance and healthcare to transport and telecom.
Each episode of The Forge of Unicorns delivers:
In todayโs volatile digital landscape, transformation alone is not enough. To survive, thrive, and secure the future, organizations need systems engineered for resilience, clarity, and exponential performance. Thatโs what this podcast is about.
๐ Want more?
Subscribe to The Forge of Unicorns Newsletter ๐ฐ for deep dives, case studies, and more: go.brix.consulting/ForgeOfUnicorns.
Stop merely following the herd of transformations by the book!
Start true evolution of your organization towards elite ๐๐๐๐๐
Powered by Acast.
Hosted on Acast. See acast.com/privacy for more information.
Listen to Tyler Robertson's inspiring entrepreneur story of building a $100 million business from the ground up. This motivational podcast episode covers everything from how to start a business to insights on heavy duty truck scanner and truck diagnostic tool. Hear how he achieved success through hard work and determination and his journey in entrepreneurship.
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What if a diesel mechanic just outbuilt your tech org?
This episode of Forge of Unicorns reveals how Tyler Robertson turned a simple customer obsession into a $100M software empire โ with no VC, no Agile, and no hype.
๐ In this episode:
โข How deep domain knowledge can beat top-tier tech hires
โข Why 50 developers got firedโฆ and replaced by 8
โข The real ROI of customer obsession
โข The origin story of the BOKARY model: the North Star for software behavior and board-level profitability
๐ง โWe had 50 developers and couldnโt ship. So we blew it all up. Kept 8. Started from scratch.โ โ Tyler Robertson
โธป
๐ Timestamps
07:00 โ From grease stains to product vision
10:05 โ Understanding customer pain points
16:57 โ Leadership, clarity, and developer debt
21:07 โ The software dilemma: sustainable growth VS tech debt collapse
26:16 โ Learning from failure: the infinite delivery
34:19 โ What true customer obsession sounds like
42:21 โ Predictive maintenance + product evolution
52:10 โ High-performing talents: the grit mentality
57:40 โ The impact of 10 years of growth: Purpose, people, and product ROI
01:04:06 โ The Anticipatory Organizations mindset applied to the AI revolution
๐ Extra Link:
Podcast Tyler and Daniel Burrus: https://www.youtube.com/watch?v=xuENITUDCtA
โธป
๐ This episode launches our last evolution: the Behavioral-OKR revolution
The BOKARY model finally bridges what boards want to know:
โก๏ธ Whatโs the ROI of my software org?
โก๏ธ How do I connect behavior, delivery, and investor-level returns?
Explore the system built for your organizational evolution:
๐ https://unicorns-ecosystem.com/
Next Thursday, more details will be revealed in our podcast deep dive.
Don't miss it! Subscribe to the Forge ๐ฅ of Unicorns newsletter.
โธป
To stay up-to-date, subscribe to our different channels:
๐ง Listen to the podcast on the go on Spotify, Apple & Acast
๐ฐ Read the newsletter
๐ฅ Subscribe for more no-fluff, boardroom-grade episodes
โธป
#TylerRobertson #ForgeOfUnicorns #DieselLaptops #CustomerObsession #SoftwareROI #CTO #FounderToCEO #BehavioralEngineering #OKBR #BOKARY #TechLeadership #ProductDevelopment #AgileTheater #VC #SoftwareDelivery #NoVC #TechPodcast #DeepDive
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