In this episode of the Force of Nature podcast, host Conan Moynihan speaks with Magdalena Iturria, a soil health expert from Uruguay. We discuss her journey from chemical engineering to agriculture, the unique challenges faced by Uruguayan farmers, and the importance of soil health in sustainable farming practices. Magdalena shares insights on the establishment of her company, Sosei, and the growing interest in regenerative agriculture in Uruguay. The conversation also touches on the misconceptions surrounding profitability and sustainability in farming, the role of women in agriculture, and the transformative experience of the CREATE program. ⁠https://soseibioag.com/⁠ ⁠https://www.instagram.com/sosei.uy/⁠