In this episode of The Force of Nature Podcast, Conan chats to the legend that is Mark Benns from Wingman. Mark is a former dairy farmer turned to New Zealand's first independent herd improvement consultancy. We cover the importance of openness in the agricultural industry, his transition from farming to consulting, and the significance of empathy and trust in building relationships with farmers. Mark shares his journey of herd improvement and how he aims to help farmers enhance their operations through his business, Wingman.    ⁠https://www.yourwingman.co.nz/⁠