Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
The Hidden 10%: Why 95% of SaaS Companies Are Leaving Money on the Table | Krzysztof Szyszkiewicz | S5 E9
The Force & Friction Podcast
1 hour
1 month ago
The Hidden 10%: Why 95% of SaaS Companies Are Leaving Money on the Table | Krzysztof Szyszkiewicz | S5 E9
Send us a text Here are the core areas we discuss in today's episode: 1: The Discount Epidemic: Your First Revenue Leak Krzysztof opens by revealing the most common way companies hemorrhage revenue without realizing it, discount management that has spiraled out of control. "The first thing that we see, and surprisingly, both in PLG and SLG companies, is discount management so frequently. There was a Black Friday. There was something in your solution not working. So you decided to grant your c...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
