Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
Selling with Precision: How SPICED Transforms Sales, Ops & Customer Success | Graeme Pitches | S5 E5
The Force & Friction Podcast
42 minutes
2 months ago
Selling with Precision: How SPICED Transforms Sales, Ops & Customer Success | Graeme Pitches | S5 E5
Send us a text Here are the core areas we discuss in today's episode: 1: The Foundation: Why "How You Sell" Matters More Than Ever Graeme opens with a powerful story that illustrates why sales approach can make or break even the most obvious deals. He shares an experience where a market-leading software company lost a sale at the one-yard line due to poor sales execution. "Their rep was out for the week, right? And so actually, the very first demo and discovery have was with the sales manager...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
