Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
SaaS Pricing Optimization: The Value Challenge | Krzysztof Szyszkiewicz S5:E10
The Force & Friction Podcast
40 minutes
1 month ago
SaaS Pricing Optimization: The Value Challenge | Krzysztof Szyszkiewicz S5:E10
Send us a text Today, we're tackling "The Value Challenge" with Krzysztof Szyszkiewicz, one of the world's leading SaaS pricing consultants and founder of Valueships. This series addresses one of the most critical areas for SaaS companies: pricing. You can have the best product, the best value, the best impact, and the best solution, but if you haven't got the correct pricing strategy, you're leaving money on the table. Most companies are literally hiding what makes them worth i...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
