Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
Revenue Architecture: Why Math is the Business - Mastering the Mathematics Model for SaaS Growth | Gaz Evans | S5 E8
The Force & Friction Podcast
53 minutes
1 month ago
Revenue Architecture: Why Math is the Business - Mastering the Mathematics Model for SaaS Growth | Gaz Evans | S5 E8
Send us a text Here are the core areas we discuss in today's episode: 1: The Math Foundation: Why Numbers Drive Everything Gaz opens with a fundamental truth that challenges the growth-at-all-costs mentality that has dominated SaaS for years. His perspective on why companies fail reveals the critical importance of mathematical understanding. "Companies like SaaS companies... it's not. They don't fail because of a lack of ambition. They fail because they don't really understand the math of the...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
