Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
Revenue Architecture: How Customer Success Masters the Right Side of the Bowtie with SPICED | De'Edra Williams | S5 E4
The Force & Friction Podcast
47 minutes
2 months ago
Revenue Architecture: How Customer Success Masters the Right Side of the Bowtie with SPICED | De'Edra Williams | S5 E4
Send us a text 1: SPICED Beyond Sales: The Customer Success Framework for Understanding Needs De'Edra opens by redefining SPICED as more than just a sales methodology, it's a comprehensive framework for understanding customer needs throughout the entire journey. "If I have to distill it down to a really a concise ideology for lack of a better term, it's understanding your customers needs... So that's the situation. And then what's that pain point? What is that? One thing that your produ...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
