Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
From Stage to Sales: Why Great Salespeople Are Made, Not Born | Brad Parker S5:E11
The Force & Friction Podcast
54 minutes
1 month ago
From Stage to Sales: Why Great Salespeople Are Made, Not Born | Brad Parker S5:E11
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, sales, RevOps, AI, and partnerships. Today, we're diving into the art of storytelling in sales and what it takes to survive 25 years of constantly resetting targets with Brad Parker. We explore how his acting background shaped his approach to storytelling in sales, why discovery is the foundation of every great story, and his controversial take on whether great salespeople are ...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
