Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
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Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
Death of the Hour-Long QBR: The 15-Minute Method That Actually Drives Renewals | Andrea Bumstead | S5 E7
The Force & Friction Podcast
1 hour 5 minutes
1 month ago
Death of the Hour-Long QBR: The 15-Minute Method That Actually Drives Renewals | Andrea Bumstead | S5 E7
Send us a text Here are the core areas we discuss in today's episode: 1: The Rock Bottom Revelation: From Rejection to Revenue Andrea opens with the powerful story of how repeated rejections led to her breakthrough business model. After being declined by four companies—including two where she was the only candidate, she discovered a fundamental market truth. "I realized 2 things. One, I realize that companies don't want to commit, especially not to a senior leader right now... unless a compan...
The Force & Friction Podcast
Send us a text Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're joined by Dinuka Wijesinghe, the GTM Doctor and founder of Serendum Strategies. With a PhD in astrophysics and six years of experience mastering go-to-market at scale at Google, Dinuka brings a unique blend of academic rigor and practical, in-the-trenches experience. He shares his core thesis: when it comes t...
