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The Forbes Interview
Forbes
92 episodes
9 months ago

Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.

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All content for The Forbes Interview is the property of Forbes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.

Show more...
Business
Technology,
Society & Culture
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John Sculley – Part 2 of Steve’s conversation with the master marketer and former president of Peps-Cola and CEO of Apple.
The Forbes Interview
28 minutes 32 seconds
7 years ago
John Sculley – Part 2 of Steve’s conversation with the master marketer and former president of Peps-Cola and CEO of Apple.
“Do you want to spend the rest of your life selling sugar water, or do you want to come with me and save the world?” That’s the question Steve Jobs posed to John Sculley. We’ll hear how his time at Apple changed his path in life, as well as more insights into marketing, the consumer experience, and how perception trumps reality. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Forbes Interview

Host Steven Bertoni, VP and Senior Editor of Under 30 brings you in-depth conversations with rising entrepreneurs, established leaders and the most significant minds influencing the business world today. From the origins of ideas, to the challenges of responsible growth, corporate governance, what informs success, the drive to succeed and everything in between. These are the behind-the-scene stories and personal anecdotes of the people that took their big ideas and made them a reality.