Customer Development is a lean startup methodology that is transforming how tech companies create their products. It turns traditional product development on its head by focusing on identifying the core problems a market has before creating solutions. Said that way it seems logical — why would anyone make a solution and then try to find a problem for it to solve?
Most entrepreneurs take the solution first approach to starting a business — it’s better known as Building a Better Mousetrap. Lots of businesses start with, “Wouldn’t this be cool?” or “I can do X better than those companies.”
Well, the process of starting up has evolved and Johan and I decided to introduce you to Customer Development. We want to take non-tech companies into the process that is revolutionizing tech startups.
Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
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