STOP THINKING OFFLINE VS ONLINE:
USE ALL TOOLS AVAILABLE TO GROW YOUR BUSINESS
In this episode another one of my mastermind members, Ed Stapleton Jr, visits the show to talk direct marketing and specifically direct mail.
Ed has been using some real old school sales letters to get leads for his marketing consulting company. He’s driving tens of thousands in sales for his company by sending out a 3-letter sequence that gets people on a free consultation call.
We share some examples on how you could use direct mail for your online business — from lead generation to customer follow-up.
You know that phrase, “the money is in the list?” It comes from direct mail. If you have a bad list you won’t make any money. If you have a great list you could make a fortune. Ed compiles his list from businesses that advertise in his region and then mails to them. You may need to build a “house list” to be able to succeed with direct mail. (A house list is names and addresses of prospects and customers that have come through your lead generation activities.) Or you can rent a list from a list broker to mail to your ideal prospect.
This episode won’t answer all your questions since it is an introduction to a very big topic. Feel free to ask questions in the comments and Ed and I will have a go at answering them.
Enjoy your Foolish Mail,
Tim “Not So Old, Old Skool” Conley
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