McDonald's Before McDonald's (from HISTORY This Week)

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The Food That Built America

The HISTORY® Channel

32 episodes

3 months ago

It takes bold visionaries risking everything to create some of the most recognizable brands on the planet. The Food That Built America, based on the hit documentary series from The HISTORY® Channel, tells the extraordinary true stories of industry titans like Henry Heinz, Milton Hershey, the Kellogg brothers and Ray Kroc, who revolutionized the food industry and transformed American life and culture in the process.

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Hosted on Acast. See acast.com/privacy for more information.

History

Society & Culture

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McDonald's Before McDonald's (from HISTORY This Week)

The Food That Built America

29 minutes 23 seconds

3 months ago

McDonald's Before McDonald's (from HISTORY This Week)

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May 15, 1940. It’s opening day. San Bernardino, CA is a city on the rise, and to meet this new demand for cheap, good food, two brothers have created a restaurant: McDonald’s Famous Barbecue.

You can order a PB&J sandwich, barbecued pork, baked beans, and yes, a hamburger. It’s a work in progress, but Dick and Mac McDonald never stop innovating.

How did the McDonald brothers engineer a system that would be replicated in thousands of locations across the globe? And why don't they get the credit they deserve?

Special thanks to Adam Chandler, journalist and author of Drive-Thru Dreams: A Journey Through the Heart of America's Fast-Food Kingdom; and Marcia Chatelain, professor of Africana Studies at the University of Pennsylvania and author of Franchise: The Golden Arches in Black America.

Here are two other great books we used in putting this episode together: Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Away by Lisa Napoli; and McDonald’s: Behind the Arches by John F. Love.

Hosted on Acast. See acast.com/privacy for more information.