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The Food Lab
EPICSI
18 episodes
18 hours ago
I’m a flavour expert and food scientist with 10+ years’ experience helping food & drink brands create products that taste as good as they promise. In this podcast, I share how to Create clean-label, planted-based and allergen-free launch-ready products, Choose the right flavour direction, and Fix underperforming products. No jargon, no off-the-shelf solutions, just food science, flavour strategy, and expert insight to make flavour your competitive advantage.
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All content for The Food Lab is the property of EPICSI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I’m a flavour expert and food scientist with 10+ years’ experience helping food & drink brands create products that taste as good as they promise. In this podcast, I share how to Create clean-label, planted-based and allergen-free launch-ready products, Choose the right flavour direction, and Fix underperforming products. No jargon, no off-the-shelf solutions, just food science, flavour strategy, and expert insight to make flavour your competitive advantage.
Show more...
Food
Arts
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#3: How to Get Your Vitamins and Minerals Claims Right
The Food Lab
10 minutes 55 seconds
2 months ago
#3: How to Get Your Vitamins and Minerals Claims Right

You’ve developed a product. You want to say it’s a "Source of Vitamin C" or "Vitamin C contribute to the normal function of the immune system". But the legislation around nutrition and health claims is a minefield⚠️ — and messing it up can get you in serious trouble. 


If you're adding vitamins or minerals to your product, there's a right way to make a claim… and a wrong way that could land you with misleading labelling and compliance issues. 🧾


In this episode of The Food Lab Podcast, I walk you through:

✅ The only forms of vitamins and minerals allowed in your recipes

✅ How to calculate the right quantity of vitamin or mineral for nutrition & health claims

✅ Real-life examples

✅ The labelling requirements (yep, it’s not optional)

✅ Why shelf-life testing and overages are key to staying compliant

  

🔗 Useful Links:

Great Britain register on the addition of vitamins and minerals

Regulation (EU) No 1169/2011 ANNEX XIII Reference Intakes

Great Britain Nutrition and health claims (NHC) register⁠ 

⁠EU Register of Health Claims⁠

⁠EU Register of Nutrition Claims

 

Don’t forget to follow the podcast so you never miss an episode — and if you enjoyed this one, leave a positive review and a comment on Spotify. It really helps more food and drink founders discover the show!

 

🍪 Struggling with product development challenges? As a food and drink consultant with over a decade of industry experience, I help Food and Drink businesses perfect their flavour profiles, streamline product development, and unlock the path to retailer listings.

📃 Discover my Food Legislation Audit services and get in touch to discuss how we can transform your products and boost those customer reviews.

💌 Want to dive deeper?
Read the full transcript of this episode here.  

📬 Get practical tips in your inbox!
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👋 Let’s stay connected!
Join our community over on Instagram and LinkedIn for behind-the-scenes tips, updates, and flavour inspiration.

The Food Lab
I’m a flavour expert and food scientist with 10+ years’ experience helping food & drink brands create products that taste as good as they promise. In this podcast, I share how to Create clean-label, planted-based and allergen-free launch-ready products, Choose the right flavour direction, and Fix underperforming products. No jargon, no off-the-shelf solutions, just food science, flavour strategy, and expert insight to make flavour your competitive advantage.