Thinking of adding lion's mane, ashwagandha, turmeric or ginseng to your product? ✨ Great! But what can you actually say about their benefits on your label without breaking food law? 📜⚖️
In this episode of the Food Lab Podcast, I kick off a new series all about nutrition & health claims. From "high in protein" to the grey zone of "on hold" claims 🕵️♀️, I unpack what's allowed, where to find the right information, and how to avoid misleading your customers.
💡 Perfect for food & drink brands looking to stand out—ethically and legally. 💬
🔍 Learn the rules
📈 Avoid costly mistakes
🌱 Build trust with your customers
🔊 Mentioned in this episode:
Great Britain Nutrition and health claims (NHC) register
Great Britain ‘On hold’ health claims
EU Register of Nutrition Claims
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🍪 Struggling with product development challenges? As a food and drink consultant with over a decade of industry experience, I help Food and Drink businesses perfect their flavour profiles, streamline product development, and unlock the path to retailer listings.
📃 Discover my Food Legislation Audit services and get in touch to discuss how we can transform your products and boost those customer reviews.
💌 Want to dive deeper?
Read the full transcript of this episode here.
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