🎙️In this first episode of The Food Lab, I dive into one of the most common — and costly — mistakes food and drink brands make: choosing the wrong flavours.
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From misunderstood “safe bets” like vanilla and strawberry to the importance of working with your product base rather than against it, this episode is packed with practical insights 🔎 to help you:
✅ Improve your product’s flavour profile
🎯 Connect with your target audience
🛠️ Avoid development pitfalls.
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🍪 Struggling with product development challenges? As a food and drink consultant with over a decade of industry experience, I help Food and Drink businesses perfect their flavour profiles, streamline product development, and unlock the path to retailer listings.
📃 Discover my Food & Drink Product Development services and get in touch to discuss how we can transform your products and boost those customer reviews.
💌 Want to dive deeper?
Read the full transcript of this episode here.
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