Click here to download The Flavour Blueprint, a free guide based on the process I use with my clients to fix underperforming food and drink products.
If your flavour brief sounds like “Can you send a few strawberry flavours?”, this episode will change how you work with flavour houses.
I share practical tips to help you write a clear, detailed flavour brief, define your flavour direction, and choose the right benchmarks so your supplier can deliver samples that actually fit your product.
You’ll save weeks of back-and-forth and get results that align with your brand and consumer expectations.
👩🔬 Ideal for founders and food product developers who want to lead their flavour development strategy and collaborate effectively with flavour houses.
💌 Want to dive deeper?
Read the full transcript of this episode here.
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If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.
👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.
In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.
Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.
👋 Connect with me directly on Instagram or LinkedIn.
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