Ross Kemp: The Musical? Yes, it is a real thing that exists - at least partially. In this episode, Alex tells Siobhan how he developed this ridiculous project with his old musician mate from school, Rich Shillitoe, who is the guest of this episode.Alex had the idea for the musical in 2018 during the Edinburgh Fringe. But it wasn’t until lockdown that Rich got in touch with Alex to see if he wanted to develop it further. We learn about the storyline and the songs that were written, with some played in this episode. In 2024, the project did technically become part of an sold-out run at Edinburgh Fringe and was played at a packed London theatre. How does this all connect with Justin Hawkins becoming aware of the project? All will be revealed.Alex and Siobhan also talk with Rich about his experience as a professional musician and what got him started. The three also agree to collaborate on a future Christmas number one. Plus you'll never think about a Pringles tube the same way ever again. Music is by Rich Shillitoe.