Simon Freeman is the Editor and writer for Like the Wind magazine. It is a long-form magazine, printed every quarter 'for runners, by runners' including notable figures from the sport including Dick Beardsley, to interviews with Lance Armstrong, and Courtney Dauwalter, amongst many others covering 'why we run' rather than how to run. Digging into people's motivations, experiences, and how running plays a part in their overall life. Since starting 10 years ago, it now is self-sufficient, with a staff of 5, sponsors, and Worldwide distribution. If you like running, *you'll probably like it!*

Co-founded with his wife Julie initially in London, they now live in Switzerland and run in the mountains there, really enjoying the trails that their surroundings offer. A very focused runner in his early 30s, going from an unhealthy, overweight smoker, Simon pushed his marathon time down to a highly respectable 2:37 and has taken that drive, energy, and determination into his business. As friends of over 13 years, we took the opportunity to take stock, reflect on his own personal journey, and try and map how his thinking has evolved to help others take the lessons from endurance sports into other domains of their life, such as work, play, and business.

Probably my most personal of episodes, I hope you enjoy our conversation and learn more about the psychology of endurance to weave into your life and help develop your focus.

Simon can be found @likethewindmag on social media channels. Excitingly, he is also contributing quarterly to @theamshakeout podcast with Mario Fraioli where he has been a guest on 2 episodes that I recommend you check out if you like this one.