A plain-speaking check on what your shopfront (and website) is saying before you’ve said a word.
Deb shares real moments—a grimy sign, staff bickering in earshot—and turns them into a simple, repeatable audit so your space feels professional, calm and clearly… a florist.
Why street appeal and basic cleanliness set the standard
How staff tone shapes trust (and whether people come back)
Visual basics: tidy counters, presentable uniforms, safety (shoes on!)
Make it obvious you sell fresh flowers (not just gifts)
Give your website a quick zhuzh: current pics, easy to use, no clutter
A quick monthly “walk past and walk in” audit to keep standards up
Outside
Signage wiped (yes, including bird poo), windows clean
Footpath swept; entry clear and inviting
Check it from across the street: can you read it, does it look current?
Inside
Counter clear; no boxes piled where customers stand
Staff tone: friendly, professional; save hard chats for out back
Appearance: neat, tidy, work-safe
Obvious offer: fresh flowers visible (vases or a small ready-to-go range)
Website
Updated this quarter (copy, pricing, images)
Loads quickly, easy to navigate
Clearly shows you sell fresh flowers right now
The Flowery Folk Podcast is your fortnightly bloom boost for florists, floral designers and flower lovers who want to grow creatively and build a successful flower business. Hosted by Debra Pemble—an award-winning florist, educator, and founder of The Posy Crew—this podcast delivers practical tips, industry insights, and inspiring stories from across Australia’s floral community. Whether you're a seasoned florist or just starting out, you’ll find tools, strategies, and real talk to help you run a business that’s as successful as it is stunning.
insta @thefloweryfolkemail hello@theposycrew.com.au
Find more about Debra at The Posy Crew www.theposycrew.com.au
This is an independent Podcast