In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well.
From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this episode gives voice to the quiet exhaustion so many of us feel but rarely talk about.
Jeni reminds listeners that “done is better than perfect”, that it’s okay to take up space, and that your business can grow slowly and still be deeply successful. This isn’t about hustle culture — it’s about building a business that works with your life, not against it.
🧠 Key Takeaways
1️⃣ Done Is Better Than Perfect
Perfectionism is one of the biggest thieves of peace for creative business owners. Jeni shares how releasing the pressure to make everything perfect — every bouquet, email, post, or plan — can actually free you to show up more consistently and authentically.
2️⃣ You Deserve Space
You can’t pour from an empty vase. Whether it’s taking a walk alone, setting boundaries with clients, or saying no to something that doesn’t fit this season of life, space isn’t indulgent — it’s essential to creativity and sustainability.
3️⃣ Redefining Success
You don’t have to chase six figures or viral posts to be “doing it right.” Maybe success for you looks like profitability and presence — serving your clients beautifully and still being home for bedtime.
4️⃣ Balancing Relevance and Rest
The floral industry moves fast. It’s easy to feel like you’re falling behind if you’re not constantly posting, producing, or booking. Jeni talks about how to stay visible and relevant without losing your peace — and how consistency doesn’t have to mean constant output.
5️⃣ The Real Weight of the Mental Load
Even when things look effortless from the outside, every business owner is quietly carrying an endless checklist in their mind — from meal planning to marketing strategy. Jeni normalizes the exhaustion and offers gentle encouragement for anyone who feels unseen in that effort.
🔗 Listen + Connect
🎧 Listen now wherever you get your podcasts.
📸 Follow Jeni on Instagram: @thefloralceo
💌 Learn more at http://thefloralceo.com