The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/8f/63/16/8f6316b0-2133-982f-5530-b053d37e46f8/mza_16555401626865152487.jpg/600x600bb.jpg

The Floral CEO

Jeni Becht

304 episodes

2 days ago

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com

All content for The Floral CEO is the property of Jeni Becht and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)

The Floral CEO

13 minutes

2 weeks ago

The 5 Biggest Breakdowns in Client Communication (and How to Fix Them)

Your business runs on flowers — but it thrives on communication.

In this episode of The Floral CEO Podcast, I’m diving into the five most common breakdowns florists make when communicating with clients — the simple but critical mistakes that can derail bookings, cause confusion, or leave clients guessing.

If you’ve ever felt ghosted, overwhelmed, or unsure how to guide a client through your process, this one’s for you. I’m walking you through how to identify red flags, set boundaries, and make your communication work for you (not drain your energy).

🌸 You’ll learn:

What an equal energy exchange looks like — and how to spot time-wasters early
Why you shouldn’t meet too soon (and how Zoom saves hours)
How to set pricing expectations upfront to avoid ghosting
The importance of clear timelines and next steps
How to confidently explain your process without sounding pushy

These five tweaks can completely change your booking rate — and your confidence.

🎧 Listen to The Floral CEO Podcast wherever you get your podcasts.
👉 Join the Floral CEO Mastermind for templates, systems, and support at http://floralceo.com/mastermind